PREVIEW: 36 by Teddy Atlas

“We are firemen! The heat doesn’t bother us. We live in the heat. We train in the heat.”

Those iconic words from Teddy Atlas became immortal.

On the night of November 7th, 2015, with the lights burning brightly and the pressure mounting on his fighter, Timothy Bradley, Teddy set the boxing world on fire from the corner.

He didn’t just give instructions - he gave purpose. This inspired Bradley to a knockout victory and a successful welterweight world title defence.

That raging motivation was a reminder from Teddy that the ring is filled with chaos, but within that chaos lives opportunity to thrive.

For 36 minutes, 12 rounds of boxing, everything can change. Teddy’s philosophy has always been built on that truth: 36 minutes to make life fair.

The latest 36 by Teddy Atlas Collection embodies that mindset.

Learning his trade from legendary coach Cus D’Amato, before training 18 World Champions himself, Teddy’s iconic words derived from his mentor’s famous ‘fear is like fire’ motivational speech.

‘We Are Firemen’ is inspired by those moments in the fire, when fatigue burns, doubt creeps in, and the only way out is through the flames.

The new collection serves as a reminder that the fire burns within everyone. This is for anyone willing to step into the heat and fight for what’s theirs.

“It’s inside all of us,” said Teddy. “It doesn’t matter what you’re fighting for.

“Whenever that moment comes in your personal fight, everybody has a fireman in them. Everybody. You just got to find them. You’ve got to bring them out.”

PREVIEW: 36 by Teddy Atlas Collection